meshing branding + technology + outdoors

purpose

Adventures in the Northwest


Back about 6 months ago, I came to Oregon to work on a contract (and also to snowboard a lot). This move reflected a conscious choice on my part to tie together my passion for an outdoor lifestyle with my professional life.

Waking up one day to realize that my whole life would pass me by if I wasn’t doing the things I love all the time, something had to be done. The biggest question, then, became “what now?”

Being a beach bum forever would’ve given me skin cancer (being tan is no joke). Plus, there’s that whole fulfillment factor of “what am I contributing” that I didn’t have just surfing constantly.

Then again, working myself to the bone wouldn’t work either–I was continually burning out. That I needed to look for a balance was obvious, but finding the factors that came into play was the most challenging. After a little soul-searching, I came up with three ideals that I think hold true both for myself and the companies for which I consult:

1 – Culture
2 – Access to sport
3 – Commitment to innovation

So that brings us back to this site’s purpose. Definitely I’ll be showing some of my work here, have links to my portfolio, online identity stuff, but more than anything, this site should show you who I am.

Onward!